課程資訊
課程名稱
創業與創新
Entrepreneurship and Innovation 
開課學期
105-2 
授課對象
管理學院  管理學院企業管理碩士專班(GMBA)  
授課教師
曹承礎 
課號
GMBA7032 
課程識別碼
749EM0580 
班次
 
學分
3.0 
全/半年
半年 
必/選修
選修 
上課時間
星期五2,3,4(9:10~12:10) 
上課地點
管二204 
備註
本課程以英語授課。
限學士班三年級以上 且 限管理學院學生(含輔系、雙修生)
總人數上限:50人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1052GMBA7032_ 
課程簡介影片
 
核心能力關聯
核心能力與課程規劃關聯圖
課程大綱
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課程概述

Students will participate in business plans writing and critiques and enjoy vivid interactions with entrepreneurs and guest speakers for experience sharing and collaboration potentials.
 

課程目標
To develop students' entrepreneurial spirit through practical training. 
課程要求
待補 
預期每週課後學習時數
 
Office Hours
 
指定閱讀
待補 
參考書目
- No textbook required.

- Bold: How to Go Big, Create Wealth and Impact the World by Peter H.
Diamandis and Steven Kotler, 2015

- The Lean Startup: How Constant Innovation Creates Radically Successful
Businesses by Eric Ries

- Shark Tank series 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 1
2/24  Preview(ideas, values, resources)
Where ideas are coming from? 
Week 2
3/03  Vision & value proposition
What is business model? 
Week 3
3/10  Business Proposal
more on business model 
Week 4
3/17  Market analysis (users? needs?)
Who are your customers? 
Week 5
3/24  Ideas Generation
What is your product or service? 
Week 6
3/31  Work day -- completing BM1.0 
Week 7
4/07  BM1.0 review
Pitching your ideas 
Week 8
4/14  Innovation & new digital technologies 
Week 9
4/21  Business Plan overview
Elements of a business plan 
Week 10
4/28  Service Design & Testing
Pivoting 
Week 11
5/05  Work day -- completing BP 
Week 12
5/12  BP presentation 
Week 13
5/19  Invited Talk 
Week 14
5/26  BM testing experience sharing 
Week 15
6/02  Meeting with VCs 
Week 16
6/09  BP revision
BM2.0 
Week 17
6/16  Final report due (with evaluation)